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Segmentation Certified | Masters
Introduction
Pre-course survey
Your course pack
Resource library
What to expect in this course (2:47)
An intro to Segmentation (6:32)
Applications for segmentation (5:38)
Segmentation vs personas (2:14)
Activity #1 | Applying your segmentation (1:20)
Exam | Intro to segmentation
MAP your best customers [36 mins]
MAP your best customers (3:49)
Stage 1: measure volume (7:46)
Stage 2: analyze performace (10:33)
Stage 3: prioritize performance (10:02)
Selecting your segments (1:42)
Activity #2 | Data request form (1:23)
Exam | MAP your best customers
Create segmented profiles [25 mins]
Creating your profiles (4:08)
Activity #3 | Segment hypothesis worksheet (3:16)
Jobs, pains & gains (7:14)
Activity #4 | Jobs, pains and gains interviews (0:59)
Pricing value (6:15)
Completing the segment profile (1:00)
Activity #5 | Compile your segment profile (1:29)
Exam | Create segmented profiles
Build a segmented Go-to-Market strategy [16 mins]
Audit customer sentiment (5:08)
Onboarding (2:42)
Engagement (2:47)
Retention (2:10)
Completing your audit (1:25)
Activity #6 | Build a Go-to-Market strategy (1:33)
Exam | Build a segmented GTM strategy
Measure & iterate [11 mins]
Measuring success (10:46)
Activity #7 | Measure & iterate (0:41)
Exam | Measure & iterate
Next steps
Consolidated action plan (2:13)
Wrap up
Course satisfaction survey
Resource library
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Exam | Intro to segmentation
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